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Culturally Armenia is considered neither East nor West, its language neither distinctly Asian nor European. The southernmost part of the country is known for the cultivation of the rare yellow pomegranate.

There is an Armenian song that is known to those in the homeland and the Diaspora (those living outside the country). The refrain is a conversation between a Diasporan Armenian far from home and a crane flying overhead. “Do you bring good news from our land?” asks the Diasporan. The refrain is expressed with such melancholy that it doesn’t need an answer, and yet the Armenians have survived it all. As history has shown – nothing has knocked them down permanently.

Culture Smart! is a concise guide to understanding the Armenian people. It will illuminate the complexities of their collective personality. Familiarise yourself with their customs, traditions and culture and experience Armenia authentically.


"Culture Smart has come to the rescue of hapless travellers." Sunday Times Travel

"... the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries." Global Travel

"...full of fascinating-as well as common-sense-tips to help you avoid embarrassing faux pas." Observer

"...as useful as they are entertaining." Easyjet Magazine

"...offer glimpses into the psyche of a faraway world." New York Times