NOTE TO CUSTOMERS IN THE USA/CANADA: You can purchase this guide from IPG in the USA/Canada by clicking HERE.


This guide is also available on Kindle here.


This guide is also available in iTunes here.


Azerbaijan has been called the quintessential borderland many times; between Europe and Asia, Islam and Christianity, Russia and the Middle East, Turks and Iranians, Shi’a and Sunni Islam. The Key to understanding modern Azerbaijani values lies in accepting the diversity of influences that have contributed to the makeup of the nation.

Indirectness is an important part of local etiquette. There is a popular saying “I say this to my daughter, so that my daughter-in-law will hear” which perfectly describes the way that things said in one’s presence can have an underlying meaning.

Culture Smart! is a concise guide to understanding the Azerbaijani people. It will illuminate the complexities of their collective personality. Familiarise yourself with their customs, traditions and culture and experience Azerbaijan authentically.

"Culture Smart has come to the rescue of hapless travellers." Sunday Times Travel

"... the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries." Global Travel

"...full of fascinating-as well as common-sense-tips to help you avoid embarrassing faux pas." Observer

" useful as they are entertaining." Easyjet Magazine

"...offer glimpses into the psyche of a faraway world." New York Times